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charli xcx brat album redesign

A conceptual redesign of Charli xcx’s BRAT, reimagining the album’s aesthetic while maintaining its rebellious, party-girl energy. This design strips away the signature “brat green” and blurry typeface, opting for a fresh visual approach that still embodies the album’s raw, chaotic essence.

A conceptual redesign of Charli xcx’s BRAT, reimagining the album’s aesthetic while maintaining its rebellious, party-girl energy. This design strips away the signature “brat green” and blurry typeface, opting for a fresh visual approach that still embodies the album’s raw, chaotic essence.

A conceptual redesign of Charli xcx’s BRAT, reimagining the album’s aesthetic while maintaining its rebellious, party-girl energy. This design strips away the signature “brat green” and blurry typeface, opting for a fresh visual approach that still embodies the album’s raw, chaotic essence.

graphic design
just for fun
2024

objective

To explore an alternative visual identity for BRAT that embraces anti-design principles without relying on the original’s defining elements.

Concept

The redesign captures the album’s nightlife-fueled attitude through bold typography, high-contrast layouts, and a grungy, underground aesthetic. It preserves the sense of controlled chaos while offering a new visual interpretation.

results

A unique take on BRAT’s branding that demonstrates how its core identity can be reshaped while retaining its spirit. The redesign challenges conventions, much like the album itself, reinforcing the connection between music and visual storytelling.